A new feature that might be in place soon by Instagram called as Gifts, a new monetization feature for creators that will help them to earn money. It will help the creators to earn money through Instagram Reels.
Instagram was developing the feature under the name of “content appreciation” before. The feature will allow the creators to push an option that will enable their fans to send them “Gifts”. Creators can check the eligibility of the same under a new Gifts tab in the settings of their profile. A “Gifts” button will be available on the bottom of the Reels.
Here is a picture suggested by Alessandro Paluzzi –
Instagram keeps working on the Content Appreciation feature 👀 pic.twitter.com/oFrTVLHxO8
Gifts is not the only tipping feature developed by Meta. Instagram also launched Badges previously in 2020 that allows users to show support to their creators during a live video. Badges costs around $0.99, $1.99 or $4.99.
With the addition of Gifts, Instagram will give creators a new possibility to earn money through livestreams and Reels.
Comparing with other platforms, Tiktok which is Instagram’s biggest competition in terms of Reels, has already rolled out direct tipping for creators in Dec 2021. Twitter has also launched a Tip Jar Feature in May 2021 that is used to tip creators with few taps. Tumblr also launched a Tip feature that it has launched earlier this year.
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